Intensive Leasing Campaign, Frankfurt Region
The Challenge
- 12.000 sqm of vacant office space
- Peripheral office location on the fringe of Frankfurt with increasing vacancy levels
The Mandate
- To develop a proactive marketing campaign
- To execute an intensive market test
The Results
- Developed a concept for a mix of uses to allow targeted approach of potential tenants
- Contacted 200 potential tenants in an intensive direct marketing campaign
- Generated prospective tenants for 70% of the space
