Intensive Leasing Campaign, Frankfurt Region

The Challenge

  • 12.000 sqm of vacant office space
  • Peripheral office location on the fringe of Frankfurt with increasing vacancy levels

The Mandate

  • To develop a proactive marketing campaign
  • To execute an intensive market test

The Results

  • Developed a concept for a mix of uses to allow targeted approach of potential tenants
  • Contacted 200 potential tenants in an intensive direct marketing campaign
  • Generated prospective tenants for 70% of the space